Groop
Groop
The travel app that connects travelers on one platform to draw out itineraries, chat with one another, send polls, book excursion, and much more!
Problem
Often times people discuss going on a trip together but the trip never gets executed. Trip planning is frustrating due to all the thinking and organizing that goes with it
Why is this happening?
Lack of communication
Too many obstacles
Difficulty organizing for groups
Solution
An app where users can communicate, organize, and develop itineraries easily to guarantee a seamlessly fun trip.
What can we do?
A messaging feature where users can send polls, surveys, and more
Suggested activities at any destination
Easy to navigate and create itinearies
Design Process
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User Inteviews
Competitive Analysis
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User Persona
HMW & POV
Brainstorming
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Key Features
User & Task Flows
Information Architecture
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Low Fidelity Sketches
Visual Design
Wireframes
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Prototype
Usability Test
Design Revisions
8 Weeks
Student Project with Design Lab
Competitive Analysis
Findings
There are many apps that can be used for trip planning however they all have their flaws. Users would benefit from a singular app that can provide multiple services and is easy to use. With more data from users, we can figure out exactly what features they need, and which features are not necessary.
User Interviews
5
In person interviews
Users who are full time students
Users with busy schedules
Users working a 9-5 job
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“Travel planning is very manual. You must reply all to emails or get onto a group text chat. There is no linkage to itinerary. You must do everything manually.”
Steve D.
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“It is always so annoying planning with other people. No one is ever on the same page or wants to book at the same time”
Olivia G.
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“Trips tend to not happen because when they were never seriously talked about. We never sat down and finalized a plan it was just briefly discussed"
Bella F.
Trip Planning Needs
Restaurant and excursion plans
Transportation and accommodation bookings
Packing lists
Interview Debrief
Communication
Most efficient way of planning is over the phone or in person
Text messages about trip tend to get lost in group chat because of separate conversations
Planning Struggles
Organizing and communicating plans is stressful and difficult
Trip planning feels lengthy and manual, and information gets easily lost
Persona
Synthesizing Research
Pain Points
Difficulty planning collectively
Information gets lost
Differing interests and schedules
No guidance on what to do at certain destination
Unsure of commitment from other
Features
Drawn out itinerary
Invite friends to trips
Recommended activities and more
RSVP for activities
Group chat for each trip
Send polls and surveys to friends
Site Map
Designed to help people quickly create itineraries and manage them
Communication through group messaging
Solution provides specific tools such as polls and surveys
User Flows
As new trip is completed user has tool to invite friends
Once trip is created users have tools to message, send polls, and create surveys
Users express needs for itineraries that are easy to modify and view
Low-Fidelity Wireframes
Style Tile
Ideate and Prototype
Usability Testing Results
Findings
•Good usability and simple for users
•Flow was easy to navigate with few errors
•Icons were familiar and easy to understand
•RSVP colors were difficult to see and understand
•Chat button was confusing whether it was individual or group
•Plus sign to get to poll did not stand out
Revisions
•Added red, green, and grey icons to show user’s responses for RSVP
•Changed plus button from black outline to purple fill to give it contrast
•Moved chat button location to the top of the page to separate it from profiles
•Changed chat button icon
Final Design
Task #1: Create a new Trip
Task #2: Send a Poll
Task #3: Add an Activity to Itinerary
Reflection
I am proud to have completed my first ever UX/UI design project with Design Lab. Reflecting on this project, I believe I have learned a lot and I look forward to enhancing my skills for future projects